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Company Overview

Mission Statement

We are dedicated to you.


ASL Monarch Living, Inc. (“ASL”) was founded by Frank J. Haffner. Mr. Haffner has been in the senior living industry since 1982 and has owned and operated over 30 communities with over 3,000 units at a market value of one billion dollars. ASL is focused on improving the quality of life for all of its Residents and their families.

ASL has successfully developed and operated a full range of senior communities including: assisted living, memory impaired, senior condominiums, senior apartments, and independent living.

Quality and Service

Regardless of the niche each community has in the marketplace, ASL provides outstanding consistent quality. We provide our Residents with various services that satisfy their social, recreational, and spiritual needs as well as their need for housing.

ASL has a proven track record of providing high satisfaction ratings with Residents, families, and employees.

The core to our Gold Crown Lifestyle delivery is our devoted management team that is comprised of experienced, caring, and compassionate professionals that provide peace of mind to our Residents and their families.

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